We are excited to introduce you to our friend Ali Daugherty and her cute shop called Reece! Ali is an East Tennessee native and a graduate of the University of Tennessee. She has a background in graphic design and photography, but has always had a love for design. That love for design, which she jokes may have begun with her mother dragging her to countless antique stores as a child, is what fueled her dream of one day having a shop of her own.

Ali started Reece, her son Beckham Reece’s namesake, back in 2019 as a pop-up shop right before the pandemic hit. However, the pandemic made it difficult for a pop-up business to thrive, so she pressed pause on her dream. In the fall of 2021 Ali decided to re-launch Reece and has been overjoyed at the shop’s success.

Ali’s hope is that her clients walk into their homes and feel a sense of peace and calm. She believes you should be comforted by the objects that surround you and feel joy when you are in your most sacred space-your home. Many of her products are inspired from memories she has from years of traveling the world, and she approaches design through feelings and emotions that are tied to memories.

Ali loves to source products from artisans all over the world, and she feels it is important to have a relationship with each person who makes the products she sells. Her pieces are unique finds she would not be able to offer were it not for each artisan’s creative talents and abilities. Each piece Ali selects for her shop is thoughtfully chosen and reflects her unique style and skilled eye for design.

We are so glad we were able to share our friend’s wonderful business with our Help You Dwell family. Head over to her website and check out her shop. Keep an eye on her social media for events and new products. We know you will love her as much as we do!

Mention Help You Dwell when you shop to receive 10% off any item (some exclusions apply).